Chris Chiabotti

Editorial Mercenary

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The Devil's in the Details

I'm experienced in the recurring product refresh projects. Here are two examples of projects that need to be changed out with new promotional material and motion graphics every week. Grocery sales and cable offerings are in constant flux, and usually require more than a few versions to be made and maintained, while enduring an avalanche of media contributions to the cause. This is all in addition to last-minute changes, very tight turnarounds, and inflexible deadlines.

"Barker" Time Warner Cable

"Simple" Save-A-Lot

"Beef" - Cub Food

"Bacon" - Albertson's